i'm Giovanni.

UX Designer
& Empathy Wizard

See my latest work

What I do

Creating user-centered experiences from initial discovery through testing, iteration, and delivery-ready design specs.
Research & Discovery

Uncovering user needs and business goals through hands-on research, mapping insights into opportunities that shape product direction.

  • User Interviews
  • Journey Mapping
  • Service Blueprinting
  • Insight Synthesis
Interaction Design

Designing thoughtful, human-centered flows that simplify complex processes and align user goals with business logic across platforms and systems.

  • Wireframing
  • Information Architecture
  • User Flows
Prototyping & Delivery

Transforming ideas into high-fidelity prototypes and production-ready specs, for a smooth alignment with dev, product, and stakeholder teams.

  • Prototyping
  • Design Specifications
  • Iteration & Testing
  • Cross-functional Handoff

I love creating designs and experiences that make users say ‘wow,’ not ‘why.’

But let's get down to business!
portfolio
UX/UI web app redesign
UX/UI improvements, Database admin tool, Web app

This project aims to improve the MonetDB application in the Cloud from an usability perspective

Read the case
Table comparison app
Data visualization, Figma, Think aloud protocol, Thematic analysis

The project aimed to study and prototype a easy-to-use tool that can help users to compare tabular data.

Read the case
Luxury brand website redisign
Luxury industry, Website redesign, Shopify, Rebranding

This is the story of Armeria Meschieri's rebranding as an artisanal Italian luxury brand and launching a new website.

Read the case

Bonus Round

more of my projects!
Say hi.
I love to talk with people

Feel free to reach out to me if you have something you'd like to discuss, or if you'd prefer, we can grab a cup of coffee in Zurich.

Contact me
you can easily steal my attention with
art 🎨 disco music đŸĒŠ pizza 🍕